Sugar-Free with a Lasting Sweetness
Purelifehk is a local brand from Hong Kong, established in 2020 by three founders: JAN, ANDY, and ADRIAN.
Focusing on healthy tea beverages, the brand is dedicated to providing high-quality, healthy drinks for the people of Hong Kong, while also promoting the idea of "Made in Hong Kong." The founders named the brand "清漉" (meaning "pure filtration"), starting with Senri Oolong Tea, using tea as a substitute for alcohol. Their motto reflects a belief in the Hong Kong spirit of enduring hardship before experiencing sweetness.
The business primarily centers around healthy tea drinks, with healthy foods as a secondary focus, gradually developing into snacks and desserts to provide a healthier lifestyle for Hong Kong residents. Among their products, the Qianli Oolong Tea is particularly special, leaving an unforgettable and lingering sweetness after just one taste.
Brand Philosophy and Background
The establishment of Purelifehk stems from a desire to embody the significance of "Hong Kong brands" and a pursuit of healthy living. They aim to break the monopoly of large corporations by introducing healthy, sugar-free tea drinks, infusing positive energy into the lives of Hong Kong people.
Brand Story and Challenges
The founding team of Purelifehk faced many challenges in the early stages of their entrepreneurial journey, including lack of funding, insufficient technical skills, and high production costs. Through continuous experimentation and improvement, they ultimately succeeded in developing several highly anticipated new products. Committed to local production, they hope to convey the resilient spirit of the people of Hong Kong through their brand.
